Matador Eyeworks Logo


All brought together for an entirely new way to experience eyewear.

Your eyeglasses are the single most important part of your look. They help define your image. Your style. First impressions and every impression after that. Because the first thing people look at when they meet you are your eyes. And the way you see the world is through your eyewear.

It’s why Matador Eyeworks brings together unique eyewear designs, cutting edge technology and the finest materials in an optical boutique unlike any other. Our easygoing, groovy shop is steeped in soul (of the musical variety), great coffee (or tea if you fancy), the odd gourmet chocolate (or cake) and a complete, unmatched, unabashed passion for customized client service and all things rad eyewear.

With the superior precision, quality and exclusive boutique eyewear selection usually reserved for elite downtown Toronto boutiques, we offer a warm, friendly atmosphere rooted in catering to your individual style with the personal touches you deserve.

We proudly feature Milton’s largest collection of Kate Spade eyeglasses, are an exclusive Anne et Valentin retailer and offer the impeccable designs of ic! berlin, BLAC, Matsuda and Leisure Society.  Paired with our soft contact lenses, sports goggles, premium sun – and safety! – glasses and direct billing to most insurance companies, we’re here to fit your lifestyle and budget.

Matador Eyeworks also offers:

  • to arrange eye exams in Milton
  • An extensive in-house inventory of prescription eyeglass lenses, allowing for many glasses to be made within the day – or even the hour
  • BYOP (Bring your own prescription)

…and on open invitation to bring your vinyl records! We’ll happily play your favourite tunes while you choose your brand, spankin’ new look.


You aren’t “average”. Why should your eyewear be?

You aren’t “average”. Why should your eyewear be?

For an experience that goes beyond “just glasses”, Matador Eyeworks is the place for you.

Explore the Look

What drives us: Bringing you the absolute best.

In experience, sight and world-class, exclusively curated designer eyewear. So you look – and feel – like a million bucks while seeing the world with unparalleled clarity. Without the pricing gimmicks you get at run-of-the-mill discount chains, and with an inherent understanding of just what it means to bring you the best. Always.

With decades of experience and having served Canada’s entertainment, sport and business elite in the highest end optical boutiques, we know how important image is to our clients. Achieving their ultimate look is key to feeling great in that image and crucial in best presenting themselves to their families, employees, clients, sport (and rock!) stars…even Prime Ministers. We’ve handpicked our selection of eyewear from the most respected – and stylin’! – designers, worldwide, just for you. Styles that offer up mind-blowing modern techniques that are sheer genius in aesthetics, engineering and looking spectacular.

And after you pick the frame that looks so stunning on your face? We’re just as meticulous in helping choose the style of lens best suited to you, then measuring your eyes with state-of-the-art German technology. As the only optical shop in Milton or the surrounding area using this cutting-edge, beast of a machine, we’ve been thrilled to watch the jaw-dropping clarity in vision our clients have after such unparalleled precision goes into the process of creating their eyeglasses.

Our clients tell us they not only see but, can feel the difference in the quality of our products. It’s what sets us apart…and why we’d love to have you come take a peek for yourself. See why people are calling us the best eyeglasses store in Milton.

Matador Eyeworks is a destination rather than just an eyeglass retailer. From the sleek decor and perfect acoustic quality of the high-end stereo, to the wafting aroma of the freshly brewed coffee and delicious cake that I was offered. Everything says quality and attention to detail in crafting an experience, rather than just selling you a pair of glasses.

Mark and Zeena make you feel welcome with their warm smiles and their genuine caring for your comfort and experience during your visit with them. The highlight of the visit though, has to be a conversation with Mark about eyewear. His passion for his craft is evident upon first meeting him. His eyes light up at every opportunity to chat with you about the technology, engineering, style and craftsmanship that goes into every hand picked eyeglass frame on his shelves and the select set of lens vendors he chooses to work with.

If you’re looking for a markedly improved eyewear purchasing experience and impeccable design, high quality, and attention to detail are important to you, this is the place.

Robin, (via Facebook)

Meet Mark and Zeena

Meet Mark and Zeena

Our boutique is proudly owned and operated by Milton-based husband and wife team, Mark and Zeena Appleby (whose romance began, naturally, while he was fitting her for contact lenses).

Eyewear-guru (and licensed optician), Mark, is as passionate about the technology and styling of eyewear as he was nearly 30 years ago when he first burst onto the scene. Serving his own community, as well as Canada’s business elite, musicians, NHL players and TV personalities, Mark still immerses himself in industry seminars and publications to continue bringing the very best and latest to our clients.

Zeena, our resident fashionista and 20+-year style and cosmetics veteran, connects deeply with our clients and is a master at identifying the trends most likely to resonate with them. Even better: Her uncanny ability to match folks with eyewear that showcases their personality, stays in budget and makes their hearts pitter-patter that little bit faster when they look in the mirror.

Together, Mark and Zeena bring over four decades of retail experience and a love of quality, artistry, craftsmanship (and each other!) that creates the unique, always warm and welcoming atmosphere Matador Eyeworks is known for.

Care to meet them, in person? You’re likely to find one – or both! – of our dynamic duo eager to say hi (and share a cuppa Joe!) at the boutique during our regular business hours.

Meet us in person


Nothing sets the mood like great music and at Matador Eyeworks we’re allllllll about making you feel amazing.

So, we put a whole heaping ton of care into creating an intimate, in-house audiophile sound system to charm your ears, enrich our signature ambience and underscore a soundtrack that changes, daily.

Our sound is as fresh as our eyewear with a Project Vertical turntable to spin our vinyl record collection and Mark and Zeena’s kids expertly DJing when they swing by the boutique. Wanna lay down your own vinyl favourites as you browse for your look? Bring ‘em on in, and we’ll get your jams flowing from our Axiom Audio M2 v4 speakers. We also stream JazzFM and our own digital creations via laptop + Dragonfly Red DAC + Yamaha AS1100 integrated amplifier.

Our entertainment tech and tunes make for one groovy vibe… and the occasional client (usually rockin’ a wicked pair of shades!) bustin’ a move on our showroom floor.

Community Involvement

We love Milton!

There’s no place we’d rather be than nestled in the heart of our beautiful town. We’re deeply committed to enriching the fabric of Milton and making meaningful, heartfelt contributions to our community is a priority for the entire Matador Eyeworks family.

Zeena supports and has been a member of the United Way Halton and Hamilton “Circle of Women Who Care”, as well as a committee member of the Ladies Play Golf Tournament for Milton District Hospital. The Appleby kids have also raised funds for the hospital with their homemade lemonade (and iced tea!) stands.

We enthusiastically cheer on, fundraise, sponsor and donate items to local baseball and soccer teams, golf tournaments, organizations, and events that include:

Matador Eyeworks is also a proud Milton Chamber of Commerce member.